Morgana calls in Boost to wake up shopper marketing

Over the next three years, Boost will carry out marketing promotions in shopping centres and at trade fairs and events for retail chains.

Morgana is a sleep specialist that knows all there is to know about sleeping in comfort and sleep trends. The task for Boost is to set up campaigns that wake up shoppers and thus generate traffic into branches of Morgana. The promotions are in keeping with the Mijn Stijl van Slapen (My Style of Sleep) campaigns and are intended to stimulate the purchase of interiors, bedding and accessories.

The programme includes a large national pillow fight, with preliminary heats in all Morgana branches and an exciting final, as well as participation in consumer and health trade fairs. Boost will also be making use of the new Mobile Data Capturing service to collect the data of potential customers and thus generate new leads.

As a prelude to the promotions, the Morgana Roadshow toured through the country. A Morgana-style road show was present at two new branches, drawing consumers into the shops.