Boost puts an end to data collection dramas
Connectivity and input speed no longer an obstacle
Boost has a new approach for the on-site collection of consumer data. Problems with connectivity, large, clumsy machines and slow input are thus a thing of the past Boost Mobile Data Capturing is a total and reliable solution, whereby Boost supplies hardware, survey software and staff. This enables organisations to collect data on their target group and generate large numbers of leads quickly and efficiently. What's more, the lead conversion rate is considerably higher than with direct marketing.
A pilot project has shown good results for Boost Mobile Data Capturing. Eight promotional employees, each armed with a device, were sent off to collect data during an event. This resulted in the completion of 1600 surveys. Follow-up telephone calls a month after the event resulted in a conversion rate of 14 percent, significantly higher than with direct marketing.
The Boost Mobile Data Capturing device can send data via all mobile networks, but can also be used offline. Temporary, safe data storage and the immediate sending of this data once the device is online again ensure that no time is lost, which is a frequent problem when conducting surveys at busy locations or indoors. When the data arrives in the central database, it can be viewed immediately and followed up. What's more, the devices are compact, handy and thus very portable, as well as fitted with a keyboard that facilitates fast input. Additional battery packs ensure that empty batteries are no longer an obstacle.
The solution can be customised for every client. The functionality for creating a link with mobile printers means that Boost can offer on-the-spot discount vouchers or other forms. Other great extras are also possible, such as functionality for taking on-the-spot photographs of respondents.
Mobile Data Capturing fits in perfectly with our vision on measurable marketing,’ says Otto Uijttewaal, managing director of Boost. Results can be viewed immediately and followed up, even during the campaign day itself. This new solution is part of a flexible concept we offer that completely eliminates the current problems with mobile data collection. I am very proud of the fact that we have been able to combine innovation and practical applicability in this product.’
Mobile Data Capturing is available now.
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