Boost and Emmi create excitement on the shop floor

Boost and Emmi are set to create great excitement on the shop floor together. From February onwards, the companies are working together to combine retail and brand activation in campaigns to promote Swiss cheese fondue. The marketing company will, for example, carry out instore campaigns at branches of C1000, Super de Boer and Albert Heijn. Boost is placing displays and organising demonstrations and Emmi Cheese Fondue sampling in supermarkets.

From February onwards, Emmi wants to get all Dutch people eating cheese fondue. Cheese fondue should be on Dutch shopping lists more often, because it is the perfect product for fans of conviviality and convenience. In order to achieve that, Emmi has called in Boost to organise promotional activities on the shop floor.

'We've noticed during previous promotions that Boost is able to create excitement on the shop floor,’ says Hans van Schenkhof, commercial director of Emmi Nederland. Boost is also an ideal partner now that we have ambitious plans for Emmi Cheese Fondue.’

The instore activities are linked to a larger Emmi campaign, which can also be seen on other media.