Super de Boer Good Idea!

Good Idea! realises sevenfold sales increase at Super de Boer, every week

sdb 4
sdb 5
sdb 2
sdb 3
sdb 6
  • sdb 4
  • sdb 5
  • sdb 2
  • sdb 3
  • sdb 6
  • Gross reach: almost 1.5 million
  • Weekly demonstrations in 90 shops, aisle display in 180 shops
  • Successful concept since 2007, POPAI Award winner in 2008

Battleground

The shop floor is a battleground. More than ever, consumers determine their preferences here. Supermarket formulas and companies want to maximize their distinguishing capacity and top brands want to create excitement and instore impact. Both want more sales.

Flexible solution

Boost develops Super de Boer's Goed Idee!, especially for these supermarkets. Every week, top manufacturers advertise on the demonstration appliance in 90 shops and on aisle displays in 180 shops. The concept is flexible and can be converted into a cooking appliance on the busiest days of the week.

Impact

The average sales lift of 753% leaves no doubt about the impact of Goed Idee! from Super de Boer. Goed Idee is a media channel that makes the difference at point of purchase. That's when it counts. In 2008, Boost's Goed Idee! won a POPAI Award in the 'Digital Instore Media' category.

Back to case studies »