Plenty Active Wipe POS

Extra shelf attention for Plenty with Boost's POS materials

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  • plenty pos 2
  • plenty pos 3
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  • 250 locations supplied with POS merchandising
  • Eyecatcher on the shopfloor
  • Temptation on the shelf: where it counts

With guns blazing

Plenty Active Wipe is the first dry paper cleaning wipe with integrated all-purpose cleaner. Plenty has come out with guns blazing for the introduction of Plenty, with an attention-grabbing shelf concept. A new product has to be an eye-catcher on the shop floor, of course.

Knowledge of the shopper

Shoppers look diagonally downwards when shopping. This knowledge is crucial to Boost in its development of POS materials. Boost makes floor stickers and shelf talkers for Plenty. Floor stickers for the ground and infoshades for the shelves. We supply the materials to 250 shops within one week.

Temptation on the shelf

All companies were visited and materials placed in record time, which created extra attention at the place that matters: on the shelf. In this way, shoppers are introduced to the new Plenty Active Wipe. Plenty is very satisfied with the partnership Boost provides.

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