NIVEA Hair Care Centre
Mobile hair salon gives NIVEA Volume Sensation a Boost
- Hair Care Centre and sampling make the difference in a market under pressure
- Hundreds of women styled, hundreds of thousands of samples handed out
- Target group responds very positively
Leaders in hair products
NIVEA has been a market leader in hair products for many years. They were already partners with Boost, to the satisfaction of all concerned. Introducing NIVEA Volume Sensation required a new, mobile concept. The combination of trial and experience was an absolute must.
Invigorating, modern hair salon
The NIVEA Hair Care Centre is an invigorating and modern professional hair salon, which can be placed in a busy shopping centre for a day. Anyone can step up and take a seat. Professional stylists give the target group more voluminous hair with NIVEA Volume Sensation. Sampling teams hand out shampoo and mousse.
Difference
Twelve promotion days in six weeks result in hundreds of thousands of samples handed out and hundreds of satisfied Hair Care Centre customers. The positive reactions were very real. Beiersdorf is also very pleased. NIVEA Volume Sensation makes a real difference in a promotion-driven market that is under pressure.
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