Emmi cheese fondue tastings
Emmi and Boost get the Dutch eating cheese fondue
- Brand activation for Emmi Swiss Cheese Fondue
- Combination of instore and nearstore
- Excitement on the shop floor
Get everyone eating cheese fondue
Emmi wants all Dutch people to eat cheese fondue. Cheese fondue is perfect for fans of conviviality and convenience. In short: everyone. So, it should be on Dutch shopping lists more often.
Activation
Emmi has called in Boost to create brand activation on shop floor. Participating retail chains include C1000, Super de Boer and Albert Heijn. Boost is placing displays in the supermarkets and organising product demonstrations and tasting. There are also nearstore promotions at appropriate locations, such as skating rinks and winter events.
On the map
Demonstrations, tasting and excitement on the shop floor are the perfect means with which to achieve attention for the brand. They also form the ideal link for Emmi to the rest of the campaign with other media. The total offensive will ensure that cheese fondue has a more prominent position on the map than ever before.
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